Fastest-Growing Poultry in the Canadian Market

Poultry is highly popular across Canadian menus. Chicken, for example, is not only the top protein on menus but it’s also among the top three ingredients overall. Because poultry is so common, operators can experiment with various flavour profiles and preparations of the affordable protein. Additionally, poultry can also raise the price of the cheque, offering operators a profitable menu strategy. For example, the addition of chicken increases the price of a dish by an average of $1.36.

Chicken cutlets lead in menu incidence growth and are featured in sandwiches, chicken Parmesan and dishes with global flavours, including Japanese sauces and Indian curries, for the more adventurous diner.

Jerk chicken and fried chicken are also trending, with both appearing as a protein add-ons for boxes, bowls and pizzas. Jerk chicken additionally shows up in burgers, skewers and Jamaican wraps, and fried chicken is often menued as a stand-alone option.

Turkey variations are also proliferating on menus. Turkey sausage—which especially appeals to those with pork-free diets—is typically served with eggs and breakfast starches including pancakes or toast. And turkey itself is all over the menu: sandwiches, pizzas and as an add-on protein option across mealparts and dayparts. For a global rendition, turkey is often menued alongside Mediterranean flavours in bowls and wraps.