Fastest-Growing Healthy Claims at Full-Service Restaurants
Canadian full-service operators are prioritizing healthy claims—both traditional and more modern—on menus to meet growing consumer demand for customization, quality fare and overall more nutritious dining options.
Among the fastest-growing claims, Grade A stands out, particularly in connection with eggs. This label signifies the highest aesthetic quality rating for products, though it does not account for nutrition or safety.
No sugar and low-fat claims are rapidly gaining traction to appeal to diners seeking more traditional health assertions. No-sugar claims are finding particular momentum in beverages, namely sugar-free sodas, coffees and triple sec. Meanwhile, low-fat claims are expanding on the food side of the menu, with items such as low-fat salad dressings and yogurt leading the charge.
Dairy-free and vegan claims are also growing, driven by those with dietary restrictions, health inclinations or sustainability concerns. These claims are prominent in smoothies, lattes and meat or dairy substitutes, such as black bean burgers or cashew cheese, highlighting a shift toward plant-based dining.
