Fastest-Growing Entrees
The fastest-growing entree on Canadian menus in the last year is the build-your-own bowl. Not only are bowls trendy, but this option also provides the opportunity for customization. These bowls often have global inspirations, with Mexican and Mediterranean being two of the top flavours with build-your-own bowls.
Other global entrees on the rise in the past year include burrito and quesadilla value meals. These types of meals can appeal to the price-minded consumer, although both burrito and quesadilla value meals have risen in price over the past year, with even value meals not immune to the effects of inflation.
Beef salad entrees are also showing growth on menus, often in the form of beef shawarma salads, another example of global entrees gaining ground. Additionally, this type of entree encompasses both indulgence and health, with menus striking a balance between the two.
Another beef entree increasing on menus is Kobe beef, a varietal from Japan valued for its tenderness and buttery texture. The extensive growth of this premium cut of beef illuminates that in addition to value offerings, operators are also turning toward more luxury options as well.
*Source: Technomic Ignite Menu data, Q4 2022-Q4 2023