Fastest-Growing Ingredients at Top 200 Chains

Supply chain struggles, economic factors and changing consumer preferences are all impacting the fastest-growing ingredients at the Top 200 Canadian chain restaurants.

Chicken thighs top the list of fastest-growing ingredients at Top 200 restaurants. This cut of chicken is often cheaper than others, such as the breast. In addition to the economic benefits, supply chain constraints during COVID-19 also caused chicken thighs to increase in popularity, as it was a more readily available option than chicken wings. Post-pandemic, the protein continues to grow, often appearing on chicken sandwiches and as is in meal deals.

Leeks are also increasing on menus, lending a mildly sweet flavour to all manners of dishes, including tartares, sushi, pastas and soups.

Central and South American guava fruit is showing growth on menus, particularly in nonalcohol beverages, such as smoothies, and adult beverages, including margaritas, mimosas and bellinis. The fruit’s functional benefits make it appealing for consumers looking for physical and mental health boosters.

Similarly, watermelon is on the rise on Top 200 menus in both nonalcoholic and adult beverages. The fruit is upgrading lemonades, energy drinks and cocktails.

Finally, havarti is increasingly appearing at Top 200 chains. The mild, creamy cheese is often showing up on burgers and sandwiches.

Source: Technomic Ignite Menu data, Q3 2022-Q3 2023

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