Burgers are popular with Canadian consumers, with 76% of them reporting in Q1 2021 that they eat them at least once a month.* This may be in part due to the versatile nature of burgers, which allow endless combinations of toppings, ingredients and flavours to appeal to all tastes. As a result of this adaptability, we are seeing burger flavours reflect greater industry trends.
As consumers continually seek out bold and exciting new flavours, burgers make the perfect canvas to meet that desire. One version of this bold flavour trend is the continuing popularity of spicy flavours such as jalapeno and Buffalo. Another way this is showing up on menus is through unusual flavour combinations, such as maple on burgers for a sweet and savoury combo. This flavour experimentation appeals to the 59% of consumers who at least somewhat agree they would order burgers more often if restaurants offered more unique varieties.**
While unique flavours trend on burgers, so do some classic comforts, which are still exploding after a year filled with stress and discomfort. As a result, common sauces such as ranch and barbecue are popping up on already indulgent burgers.
Over the past year, menus have been shrinking, but as we start to return to normal and menus expand, expect to see more pronounced creativity with burgers, especially in the form of global influences and quirky flavour combinations.