Top Healthy Claims on Menus
According to Technomic’s MenuMonitor, “gluten-free” is the leading health claim on Canadian menus, appearing 1,956 times. Operators are expanding the gluten-free options they offer on menus to appeal to health-focused diners in addition to diners with dietary restrictions. Restaurants are serving up gluten-free varieties of pizza crust, bread for sandwiches, breading and desserts.
The second leading health claim on Canadian menus is “vegetarian.” A lot of this popularity can be attributed to an increased interest in plant-based menus. Vegetables are taking center stage on many menus as operators attempt to court not only vegans or vegetarians, but flexitarian diners as well.
Another health claim appearing on this list is “organic.” This term fits within a growing call for clean and natural foods produced without fertilizers, antibiotics, pesticides and other additives. Not only are organic foods appealing for health reasons, but organic sourcing also promotes eco-friendly practices.