Last-Minute Mother’s Day Service Ideas to Boost Revenue and Fill Seats 

Mother’s Day is just around the corner —and if your brunch bookings aren’t full yet, don’t worry. There’s still time to make a strong final push and boost revenue with quick, creative ideas that tap into what diners are really looking for: something meaningful for Mom, Grandmothers, Chosen Families, and every Mother Figure in between. 

Here are some last-minute promotions, upsell opportunities, and tactics to help you maximize the moment: 

1. Launch a Last-Minute Promo: “Reserve Today, Enjoy a Special Surprise” 

Drive immediate bookings with a clear, simple offer: a complimentary mimosa for Mom, a free dessert, or $10 off for early seating. Make it feel exclusive while simultaneously creating a sense of urgency. 

Example: “Still looking for a Mother’s Day plan? Book by Friday and Mom gets a free mimosa and a cookie box, on us!” 

2. Offer a Thoughtful Upgrade 

Even if your pre-fixe menu is set, add last-minute add-ons: fresh flowers, bubbly, or a take-home treat. Collaborate your neighbourhood flower shop or bakery!  

Idea: Add “$15 – A flower bouquet waiting at the table” as a checkbox in your online reservations. 

3. Turn to Social—Fast 

Set up a floral wall, a “Brunch with Mom” sign, or even cute table cards. Then encourage photo-sharing with a small incentive—like entry into a gift card draw. 

Engagement tactic: “Snap a photo at brunch and tag us to win $50 toward your next visit!” 

4. Add a Simple Touch of Entertainment 

If you have access to live music or a local musician, book them now. But even without that, a Mother’s Day playlist, a staff member singing a song, or a toast from the chef can elevate the vibe. 

Bonus: Small add-ons can make a big impact on revenue. 

5. Offer a Mother’s Day Nightcap 

Brunch not in the cards? Promote a Mother’s Day happy hour or wine flight for guests celebrating later in the day. 
Even with just a few days to go, there’s still time to turn Mother’s Day into a major win. Tap into heartfelt moments, give people something they’ll want to share, and keep your message clear: Let us help you celebrate the ones who raised us. 

Now go fill those tables—and don’t forget the flowers!