Fastest-Growing Mealparts at Limited-Service Restaurants
Ancillary offerings that are complementary to the main entree are the fastest-growing mealparts at limited-service restaurants, becoming increasingly significant in driving sales.
Add-ons and sides have become especially popular as consumers seek personalization within their meals. Protein options are leading growth in both add-ons and side items, reflecting the ongoing protein craze. These options not only cater to consumer preferences but also offer operators a cost-effective way to enhance the dining experience while boosting average cheques incrementally.
Desserts are also seeing notable growth, with decadent options such as tres leches cakes, ice cream sandwiches/bars and chocolate-based treats gaining traction. This category provides operators with an opportunity to appeal to consumers craving indulgence and comfort, making desserts a strategic area for growth.
Nonalcohol beverages continue to drive visitation, even during economic challenges. These beverages are typically more affordable than full meals, making them an attractive option for budget-conscious consumers. Coffee, especially iced specialty coffee and iced lattes, as well as hot teas and Arnold Palmers are showing significant growth. Additionally, beverages often serve as a complement to meals, enhancing the overall dining experience.
Kids menus are also experiencing growth as Generation Alpha influences family foodservice decisions. Operators should innovate these menus to gain loyalty from the next generation of consumers.
