Restaurants Canada and MENU magazine are proud media partners of TUTTOFOOD, an international tradeshow focused on food, and HostMilano, a world exhibition dedicated to the hospitality and catering sectors. As part of Restaurants Canada’s commitment to forging strategic partnerships with the international foodservice community, a team of four staff attended TUTTOFOOD in Milan, Italy in early May.
This year’s TUTTOFOOD marked the ninth edition of the biannual international trade event that has already become the most important platform for the food supply chain industry in Europe and beyond. With over 83,000 visitors registered from the food and beverage trade industry, and 20 per cent of them coming from 132 different countries including Canada, Spain, the USA, France, Switzerland, Germany, Holland, China, Romania, the UK, Vietnam, Kazakhstan and more, the event brought the global industry together for a comprehensive overview of innovation in the industry.
TUTTOFOOD spanned seven exhibition centres in Milan, Italy’s Fiera Milano exhibition grounds, broken down into 12 zones including TUTTODAIRY, TUTTODRINK, TUTTOFROZEN, TUTTOFRUIT, TUTTOGROCERY, TUTTOHEALTH, TUTTOMEAT, TUTTOOIL, TUTTOPASTA, TUTTOSEAFOOD, TUTTOSWEET and TUTTOWINE.
Conscious innovation a top priority at TUTTOFOOD 2023
Similar to the RC Show, TUTTOFOOD leverages consumer trends to shape its programming, and with consumers focusing on a healthy body and planet, the Restaurants Canada delegation saw that trend reflected in TUTTOFOOD’s offerings with sustainable, clean-label, better-for-you and responsibly-sourced ingredients and food products at the top of the agri-food industry’s list.
With the aim of promoting the fight against food waste and facilitating healthier food choices, the newest edition of this year’s TUTTOFOOD was the Green Trail. This path was marked by bold graphic wayfinding designed to help visitors to discover green, plant-based, zero-mile products, as well as those dedicated to food intolerances, throughout all areas of the event and in exhibitor stands.
Present at the international table
According to Tracey Mills Fletcher, VP Marketing and Growth at Restaurants Canada, forging connections with international foodservice and hospitality partners to learn, engage and create new opportunities for Canadian operators is an important part of the Association’s strategic offering for its members. “It’s time to share expertise and explore new ways to innovate, evolve and operate more sustainably. The Canadian foodservice industry has a lot to be proud of and a lot to offer to the global conversation and community.”