Here we look at the fastest-growing flavours on burgers on Canadian menus over the latest year-over-year period.

By a significant margin, Havarti is the fastest-growing flavour, increasing 33.3%. Concepts are often featuring this cheese with jalapeno or habanero notes to add a kick of spice. Heat is also popping up in the form of chipotle on burgers, up 11.5%. Chipotle-infused mayonnaise or speciality sauces, in particular, are trending.

Truffles are seeing growth on both vegetarian and meat burgers, up 17.6%. Most chains offer this mushroom in an aioli or oil, adding an earthy and garlicky flavour. The ingredient lends a premium perception to burgers, a facet many consumers would be willing to pay more for.

Also growing is pungent blue cheese, rising 13.6% in menu incidence. Time will tell if this divisive flavour continues to trend on burgers, as only 11% of consumers say they’d it on a burger, according to the Canadian Burger Consumer Trend Report.

Author

Kristin Menas is the Associate Editor, Canada & Adult Beverage at Technomic Inc. in Chicago. She is responsible for writing, editing and analyzing foodservice-related content with a focus on the Canadian market. Technomic provides foodservice clients with the facts, insights and consulting support they need to enhance their business. Its services include publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry. For more information, visit www.technomic.com.