As restaurants deal with changing guidelines, reduced capacity, and even lockdowns, for many, social media has been a saving grace, a way to engage with consumers and communicate when we can’t connect physically....
READ MORETag: marketing strategies
With over half of Canadians looking to reduce their meat consumption to make more sustainable choices for themselves and their families, plant-based dishes are on the rise in popularity. While the numbers of...
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As we’ve seen, consumer confidence and a successful reopening go hand-in-hand. To garner and boost confidence in the ‘new normal’, marketing will take centre stage. Session #7: Winning Your Customer Back presented by...
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Whether you’re opening or reopening your establishment, in a post-lockdown landscape, ensuring consumer confidence is vital. Not only do you need to be able to attract new customers, but you need repeat, loyal...
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As restrictions ease, and restaurants reopen or prepare for a reopening, marketing and PR will become increasingly important for operators to work with, even if they never have before. Regaining consumer confidence, and...
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There is a restaurant in my neighbourhood that has been around for almost 40 years. The menu isn’t fancy but ordering there will get you plenty of good, wholesome food that reminds me...
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The mobile phone has become a vending machine that puts the world within arms’ reach of desire. Consumers can curate, navigate, aggregate, facilitate, post, chat, bank, invest, game, watch, book and buy. They...
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With the holiday season underway, restaurants are enjoying one of the busiest times of the year. But looking beyond the holidays and into the new year, those in the foodservice industry will need...
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“Brand experience” isn’t a buzzword, it’s a necessity for excelling at any trade show. More than two-thirds of marketers agree that brand experience is an effective way to reach their organization’s goals —...
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When you’re launching a new restaurant, your to-do list is a mile long. In addition to a well-thought out menu, perfectly trained staff and on-trend decor, you also need guest WiFi ready to...
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