“Brand experience” isn’t a buzzword, it’s a necessity for excelling at any trade show. More than two-thirds of marketers agree that brand experience is an effective way to reach their organization’s goals —...
READ MOREAuthor: Kate Ammerman
Kate is an expo expert from the marketing agency, mdg, which has a 42-year track record of creating powerful attendee acquisition campaigns that deliver results, including 10 of Trade Show Executive’s Gold 100 events. Kate brings electrifying show floor features to life, and coaches exhibitors on making their own strategic playbook for optimal returns on their objectives.
