Molson Brewing Company: Canada’s Pioneering Brewer & Modern Beverage Innovator
In the illustrious annals of Canadian brewing history, no tale is as captivating and enduring as that of Molson Brewing Company. Now formally known as Molson Coors Beverage Company, this venerable brewery has woven its threads into the very fabric of the nation, from brewing to banking.
Founded in 1786 by John Molson, an enterprising English immigrant, Molson Brewing Company is the oldest brewery in North America. From humble beginnings in the heart of Montreal, John Molson quickly established himself as a brewing visionary in the young Canadian nation driven by tenacity, entrepreneurial spirit, and an unwavering commitment to crafting the finest libations.
The early years witnessed an unyielding pursuit of perfection, with Molson’s beer gaining a reputation for unparalleled quality. The brewery, nestled along the St. Lawrence River, became a symbol of the burgeoning Canadian identity, embodying the spirit of resilience and innovation that would define the country for generations to come.
As decades rolled on, Molson Brewing Company expanded its footprint, crafting a variety of brews that reflected the changing tastes of Canadians. The brewery, under John’s descendants, remained resolute in maintaining its position as a trailblazer, even during times of political and economic upheaval.
Fast forward to the 20th century, Molson Brewing Company was not merely a name in the brewing world; it had become a cultural icon. Its lagers and ales were the drinks of choice for Canadians, bringing friends and families together around tables across the nation. The iconic red “Molson” label was not just a logo; it was a symbol of national pride. Sophia Lal, Senior Marketing Manager, Molson™ acknowledges that Molson is a leading brand with deep Canadian roots embedded in the history of the country. “Whether it’s celebrating the brand’s traditional Canadian heritage with its connection to hockey through hockey partnerships that date back decades, or new ways of celebrating being Canadian like with our latest pop up, ‘The Molson Exchange’; our aim with the Molson brand is to ensure every (legal drinking age) Canadian knows there’s a Molson beverage with their name on it and that celebrates what’s important to them.”
Lal notes that restaurants and bars have always been and continue to be central to Molson’s experience and connection with Canadians. “Restaurants and bars across the country are one of our main avenues of bringing our brand experiences to life, so ensuring we have a wide portfolio of Molson products available (i.e. Molson Canadian, Molson Ultra, Molson Export, Molson Exel) in as many Canadian bars and restaurants as possible, ensures that we have a wide offering of high-quality products for our consumers that have been brewed for centuries in Canada.”
In more recent years, Molson Brewing Company has not just embraced change; it has shaped it. The merger with Coors Brewing Company in 2005 gave birth to Molson Coors, an international brewing powerhouse. Yet, amidst the evolution, the essence of the original Molson legacy remains intact – a commitment to quality, a dedication to innovation, and a bond with its beloved Canadian audience. “John Molson’s legacy is one to be inspired by,” Lal says. “Not only did he found the Molson brewery, but he also introduced bottle deposits, helped build the first Canadian steamship, spearheaded the building of Montreal’s first public hospital, opened the Molson Bank in Old Montreal, funded the nation’s railway, and inspired seven generations of the Molson family to give back to their community in their contributions. He also serves as an inspiration for the employees of Molson Coors today, and of the Molson™ brand. Though we’re building different types of communities—those around hockey, backyard beers, and inviting everyone in—his core tenet of community building is at the heart of the brand. From a Molson Coors company perspective, you can see his values are reflected in ours – being bold and decisive, people first, celebrating together (over a beer), learning every day and taking accountability. Without these values, none of his great accomplishments would have been possible.”
Today, Molson Coors stands as a testament to Canada’s rich brewing heritage and a guardian of tradition while embracing the future. “Managing a historical brand really is about being a caretaker of the legacy,” Lal points out. “We must be true to our roots as a brand, and clear in what it means in today’s context and with today’s consumer. It’s an honour but also a responsibility to steward a brand that’s been around for 237 years, and one that we want to be around 237 years from now.”
Molson Coors has more skin in the game than any other brewery in the country and a unique perspective on the evolution of Canada over the company’s 237-year history. When asked which changes to the industry have had the greatest effect on the Canadian beer landscape, Lal hones in on the breadth and variety of options the industry now offers. “From a consumer perspective, choice has never been more prolific for alcoholic (and non-alcoholic) beverages. It’s something that we’re conscious of to ensure that we have a portfolio of beverages that suit Canadians’ needs today. There are also high expectations for brands to deliver amazing experiences, advertising and joy—especially in the beer world. We love to help meet and exceed those high expectations.”
As the brewer’s story continues to evolve, one thing remains clear: its legacy is a reflection of Canada itself—a tapestry woven with passion, innovation, and a thirst for excellence that will stand the test of time. Raise a glass to Molson Coors, for its history is Canada’s history, and its future is as promising as a freshly-poured pint.
