Fastest-Growing Flavour in Non-Alcoholic Beverages

Here we look at the fastest-growing flavours of non-alcoholic beverages on Canadian menus over the latest year-over-year period.

Avocado and blackberry, both superfruits, grew by 41.2% and 26.3%, respectively. Operators are adding these two ingredients to smoothies that often include other types of superfoods, such as kale and raspberries. For example, Liquid Nutrition debuted the Yummy Avocado and Kale smoothie this year. With 35%* of consumers agreeing that concepts should offer health-focused beverages, these wholesome smoothies offer consumers an antioxidant-packed, energy-rich and guilt-free beverage option.

Basil is another growing flavour, up by 40%. Although traditionally featured as a garnish, this sweet and pungent herb is now being utilized to its fullest, including its seeds. Concepts are also spotlighting specific basil varieties, such as Thai. For instance, Cactus Club Cafe recently introduced the Soul Revival drink, featuring Thai basil. With 40%** of consumers reporting they find herbal flavours appealing, operators should consider adding herbs such as basil to enhance their beverages with complex taste profiles.

Strong flavours, such as hibiscus and lime, are also on the rise. Hibiscus adds tartness to a variety of teas, especially kombucha, whereas lime adds a bright, sour note to mocktails and sodas. Since 40%** of consumers find citrus flavours appealing, operators should incorporate this taste profile on beverage menus to create distinct, refreshing drinks.

*Source: 2016 Canadian Beverage Consumer Trend Report
** Source: 2017 Canadian Flavour Consumer Trend Report