Jill Holroyd


Virtual Reality for Real Restaurateurs

There are arguably only three activities that engage all five of our senses, and cooking and eating are two of them. Restaurants provide a feast for the senses. From a steaming bowl of noodles to an ice-cold milkshake, it’s the sight, sound, smell, taste and texture of a menu item…

Raise the Bar report card is stirring up change

The restaurant business is not for the faint of heart, and if you’re a licensee, it comes with an extra shot of challenges. From outdated liquor laws to exorbitant tax rates, it often seems like Ottawa and the provinces want to slam the door on Canadian hospitality. It’s a short-sighted…